The Indian Premier League is going on with the full flow. There are sixes being hit all around the ground and stumps are being rattled. The fans although not allowed in the stadium, are surely enjoying all the live action from the comfort of their homes. Indian Premier League is called the cash-rich league and there are a lot of reasons for that. First of all, it is the amount of money the ambassadors spent. The prize money, match fee, and all the other stuff include a huge amount of cash.
There is no denying that it is the most expensive cricket league in the world and is way ahead of any other. Another thing that comes in the context of IPL being called the cash-rich league is the IPL teams brand value which is enormous. Other leagues might be having their total league money equal to the brand value of Mumbai Indians, no offense.
Each year, some ups and downs come in the IPL brand value in rupees and as well as of the teams. Sometimes it depends upon the performance of the team whereas sometimes it depends upon the circumstances that took place. What we are basically pointing here is the 2020 edition of the IPL. Last year, the brand value of each team took a toll. Besides, the overall brand value of IPL decreased as well. It is the very first time in six years that the prestigious T20 league has seen a decline.
So, having said that, in this article, we will be taking a look at every IPL 2021 franchise brand value. The declination percentage of each team will be mentioned alongside the amount of value that has been decreased.
Brand Value of IPL Teams 2021
As mentioned earlier, the Indian Premier League is known for its huge amount of prize money and brand values of teams. Every year some changes in the brand values take place but the one that happened in 2020 had a big impact. Some significant changes were observed in the IPL team value in rupees and here we are talking about every franchise. Each and every one of them had a decline, unfortunately.
Chennai Super Kings
The three times IPL champions had one of their worst seasons last year as they finished 7th in the group stage and failed to make it to the playoffs for the first team. This, combined with all the covid-19 situation, saw a huge decrement in the brand value of the Chennai Super Kings. As a matter of fact, they suffered the most. CSK, unfortunately, had a brand value decline of 16.5 percent.
The IPL team value in rupees of CSK in 2019 was 732 crores whereas in 2020 it came down to 611 crores.
Kolkata Knight Riders
At number second in the list of teams that suffered the most in their brand values is KKR. Kolkata, just like CSK, had a very poor outing last season. They finished at 5th and didn’t make it to the playoffs. As a result, the brand value that was at 629 crores in 2019, came crashing down to 543 crores. A decline of 13.7%.
This time, however, KKR has had a good start to their campaign, defeating SRH in their first match. If they want to give a push to that brand value, they have to be at their best.
Punjab Kings that were previously known as Kings XI Punjab, is at the third spot. They have seen a downfall of brand value by 11.3%. KXIP again, likewise, KKR and CSK, had a bad season finishing at the 6th spot. The IPL team value in rupees that was at 358 crores in 2019, came down to 318 crores in 2020.
Royal Challengers Bangalore
Although RCB made it to the playoffs last year, their brand value decreased quite significantly by 9.9%. The Virat Kohli led side finished as the 4th best of the tournament, however, that didn’t stop their value declination from 595 to 536 crores. Moreover, they have had a good start this season, thanks to AB de Villiers who guided them to victory.
At number 5, we have the Sunrisers Hyderabad. SRH finished at the 3rd spot in the group stage and overall, as well. They had a dip in their IPL team brand value by 8.5%. As a result, their brand value was decreased from 483 crores in 2019 to 442 crores in 2020.
The Rajasthan Royals has the least brand value out of all the IPL franchises. Last year, they had a decline as well after they finished at the bottom of the group stage and had an extremely poor show. Their IPL brand value in rupees was 271 crores in 2019 and as a result of a bad last season, it came crashing down to 249 crores. A decline by 8.1%.
This year though, they have started with some positive intent. Sanju Samson, the newly appointed captain almost single-handedly defeated Punjab but fell just 4 runs short in pursuit of 222. Nonetheless, a lot of positives for the team and their fans.
Even the most successful IPL team of all time, having 5 titles to its name, and the 2019 and 2020 IPL winners couldn’t save themselves from the decrement in brand value. Mumbai Indians suffered a drop of 5.9% which is quite less as compared to the other franchises. Their brand value that was at a whopping 809 crores, came down to 761 crores which is still the highest in the Indian Premier League.
The runners-up of the last Indian Premier League, Delhi Capitals had a great outing in 2020. They reached their first-ever IPL final, however, were defeated by the current champions, Mumbai Indians. As far as the brand value of Delhi Capitals is concerned, then they had the lowest dip of only 1%. In 2019, their brand value was 374 crore and in 2020 it got reduced by 4 and became 370 crores eventually.
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